LEGO Serious Play in the Economist
August 2007

LEGO SERIOUS PLAY was featured in the July 2007 issue of the Economist which commented on the growing use of the innovative approach in the business world. In particular, it commented on how LEGO is increasingly used in the business world to assist with recruitment and team building, and how LEGO has developed the SERIOUS PLAY methodology, which is now offered worldwide through a partner network.