Making decisions in an increasingly global, virtual, and complex world is challenging at the best of times.

With the added impact of high fuel prices, environmental costs, the credit “crunch” and an economic downturn, airlines have to make decisions against an increasingly uncertain backdrop.

By pursuing the same strategies as before, you may miss new opportunities in this rapidly changing and unpredictable landscape. 

We use creative thinking techniques and a variety of strategy frameworks to help you think innovatively and systemically so that you can adapt to new events and stand out from the competition. In an increasingly globalised, virtual, unbundled and decentralised business world, competing in the same way against the same competitors is no longer a recipe for success, as borne out by a growing body of case studies and research by scholars such as Gary Hamel.

Instead, we can help you to:  

• Understand your vision, values, and capabilities more deeply
• Become more aware of your business ecosystem and of how to nurture it
• Develop innovative strategies that create value and redefine the industry
• Test the effectiveness of your strategies in uncertain times
• Articulate simple guiding principles to guide your business

In an industry where bilateral relationships are the norm, and where the objectives of airlines, airports and ground service providers often diverge, there is real potential for those who can nurture stakeholder cohesion and think outside the box to improve the fitness of their aviation "eco-system". Contact us for more information.

Invenzyme's Principal Consultant, Jim Paton, has experience of developing strategy at easyJet, PowerGen (now E.ON) and for a variety of clients while working as a consultant for PwC, including a German airport. Invenzyme Associate Dr Jim Paton worked extensively in strategy development for over 20 years at BP Amoco.